Experience has taught us that success in our industry is not as product based as it is process based. We firmly believe customer experience is the most important factor that separates us from the competition. As a result, we invest in the success of our partners through regional and on-site training events, on-demand learning and live webinars. Our process promotes the specific human factors that make our products resonate with the consumer. Since 1965, this “consumer first” approach has improved product penetration while vastly enhancing the consumer’s buying experience. Register now for your free account to gain access to our exclusive online training videos or signup for one of our live training events.


Good training is powerful. It can be the “X Factor” in unlocking someone’s true sales potential and is measured with more than imperial statistics. Check out our Testimonials Page to see what kind of response we’re getting from our customers.

The Trainer made the course interesting, with smooth transitions and not boring. I’ve been in the business for many years and have taken many classes but this one was by far the best. The trainer definitely kept my attention throughout the 3 days.

Rod HoialmenEugene, OR

This course not only helped me understand the finance products, but also gave me multiple opportunities to improve my sales pitch.

F&I Certification ParticipantMt Laurel, New Jersey

I learned much more from the class than I had anticipated. What I learned will help me in sales and F&I both. Glad I took the class before going into F&I.

Aaron S.Eugene, OR

I found the class extremely useful. I am looking forward to working on this at my office and hopefully making my dealership and myself more money.

F&I Certification ParticipantAtlanta, GA

Recently, I closed a sale with someone who had previously been to two other dealerships prior to coming into our store. Ultimately, he was pleased with our entire process and presentation and wanted the F&I products to protect his purchase. The training I received the week prior in Orlando really helped, and I recommend it to anyone willing to learn a more effective and profitable sales and F&I process.

Ray P.Hollywood, FL