Learning Adds Value

Experience has taught us that success in our industry is not as product based as it is process based. We firmly believe customer experience is the most important factor that separates us from the competition. As a result, we invest in the success of our partners through regional and on-site training events, in addition to live webinars. Our process promotes the specific human factors that make our products resonate with the consumer. Since 1965, this “consumer first” approach has improved product penetration while vastly enhancing the consumer’s buying experience.

F&I CERTIFICATION

F&I CERTIFICATION

The fundamental foundations covered in this course are aimed at both novice and tenured F&I professionals. This live, 3 day course is geared to lift your current F&I production by focusing on the psychology of the sale, while reviewing the key areas of:

  • Modern sales psychology
  • Product knowledge
  • Overcoming objections
  • Compliance awareness

Video role play will be a heavy component of this workshop. Attendees will receive an evaluation, and our trainers will provide phone and/or web follow-up meetings at 30, 60 and 90 day intervals.

You will also receive a free, personalized DiSC assessment. DiSC profiles are valuable in helping you and your team develop stronger sales skills by identifying and responding to customer styles.

TOTAL CUSTOMER YIELD

TOTAL CUSTOMER YIELD

This two and a half day course is specifically aimed at Dealer Principals, GMs, GSMs, Service Managers, and Sales Managers to increase the customer experience, generate higher profits per unit sold, and provide the tools to more effectively manage your department.

In this course, we’ll review:

  • The F&I Certification and Advanced F&I Certification classes. See the presentations and sales processes that your F&I Managers have learned to better hold your staff accountable for utilizing their new skills and knowledge.
  • Managing by fact (more effective tracking of performance/production numbers). How should we measure our production to manage more effectively?
  • How to conduct effective monthly focus meetings
  • The benefits of cash down: How to effectively present these benefits to customers and track the impact of cash down on gross profits
  • Desking Practices: Review of industry practices and which are the most effective
  • How to install a higher revenue generating process built around the modern consumer
  • 20 Group (sharing of challenges, business best practices and creating Action Plans to take back to your stores)

ADVANCED F&I WORKSHOP

ADVANCED F&I WORKSHOP

This class is exclusively designed for F&I Managers/Directors who have attended our F&I Certification Class.

Once you know how to sell products and overcome objections, the next step is to learn how to manage the F&I department to success and maximize unit/product sales, CSI and gross profit.

In this course, we’ll review:

  • Basic F&I selling principles (showroom customer interview, menu selling, overcoming objections)
  • Managing by fact (tracking departmental performance utilizing various reporting mechanisms to pinpoint areas of gross profit and product penetration opportunities)
  • Conducting the effective monthly variable managers focus meeting
  • Conducting effective sales force/sales manager training meetings
  • 20 Group. Attendees are asked to bring their performance numbers to discuss individual challenges with running their department. As a group, we’ll share business best practices strategies and create action plans accordingly.

STRATEGIC SALES SYSTEM

STRATEGIC SALES SYSTEM

Designed for GMs, Sales Managers and Leaders, this 3-day course will reveal the latest in psychological sales processes. 

This course highlights the current best practices to produce the highest conversion ratios in the country. We will examine the behavioral science motivating consumer buying behaviors.  Our focus is placed on controlling the client experience using guided discovery and personality modeling techniques.

You will also receive a free, personalized DiSC assessment. DiSC profiles are valuable in helping you and your team develop stronger sales skills by identifying and responding to customer styles.

Interested in learning more?