Learning Adds Value

Experience has taught us that success in our industry is not as product based as it is process based. We firmly believe customer experience is the most important factor that separates us from the competition. As a result, we invest in the success of our partners through regional and on-site training events, in addition to live webinars. Our process promotes the specific human factors that make our products resonate with the consumer. Since 1965, this “consumer first” approach has improved product penetration while vastly enhancing the consumer’s buying experience.



The fundamental foundations covered in this course are aimed at both novice and tenured F&I professionals. This live, 3 day course is geared to lift your current F&I production by focusing on the psychology of the sale, while reviewing the key areas of:

  • Modern sales psychology
  • Product knowledge
  • Overcoming objections
  • Compliance awareness

Video role play will be a heavy component of this workshop. Attendees will receive an evaluation, and our trainers will provide phone and/or web follow-up meetings at 30, 60 and 90 day intervals.

You will also receive a free, personalized DiSC assessment. DiSC profiles are valuable in helping you and your team develop stronger sales skills by identifying and responding to customer styles.

Interested in learning more?